Is SEO Important?

SEO - How important is Search Engine Optimization?
You might ask how important is SEO? or Why would I need to worry about Search Engine Optimization? In order to answer that question, you might want to ask yourself these questions:

• Do I currently (or hope to in the future) sell or advertise products or services on my website?
• Does my website contain information that I would like to be found in Google, Bing, or Yahoo?
• Will an increase of traffic that results in converting a web surfer into a client be beneficial?
• Would I like to reach / advertise a specific region or demographic?
• Do I believe that my website is an extension of my business?
• Do my current clients/customers find it difficult to locate my website?

If you answered no to all of these questions then SEO is not important to your website. If you answered yes to any of the above questions, then SEO is a crucial to the building and/or expanding of your website.

Search Engine Optimization is not the only way to get people to your website. You could create an ad for a magazine or local newspaper. You could create/purchase a direct mailer service. You could create a radio ad to play in the local area . These are all good forms of advertisement but they are flawed.

What if your ad in the newspaper or magazine was missed because they only wanted to look at a specific section or didn't buy it at all?

What if 50% of the direct mailer was either thrown in the garbage immediately or was not sent to your targeted audience?

What if your target audience was not listening to the radio at that time, or did not remember your website to check it out later?

Search Engines are everywhere. We use them in our cell phones, at work, or even looking for locating a local restaurant. SEO has truly become the lifeblood of the internet and business today.

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